Q: Are you Independent?
A: Yes! Totally and unashamedly. PRA has no allegiances to, is not funded by nor has any connections to any external organisations or influences (or influencers) of our output. The content & delivery is wholly the opinion of the Principle.
Q: Are you International or UK-centric/ focussed (in your potential market/ clientele)?
A: PRA actively intends to seek out an International audience for current and future projects - although interest from UK clients is more than welcome.
Q: Why not use AI/ a search engine/ newspapers/ trade magazines, etc, instead of PRA?
A: If you are purely looking for factual information (with some - potentially - biased analysis) then these may be an option. However, if you want dedicated research and analysis on specific topics - driven by you - and analysis from an authoratitive and independent (human - not automated) specialist, then PRA will be for you.
Q: What do you specialise in?
A: High-level Strategic Overviews (otherwise known as "blue-sky thinking")! Similar to the work that a Think-Tank does, but on a very independent level.
Q: When do you plan to take PRA live?
A: The website has been in test for a few years and when there is solid and enduring interest then it will be appropriate to consider PRA commerically. Genuine feedback - and/ or project proposals - will encourage that development.